RHA National Lorry Week

INVOLVEMENT CAMPAIGN / CAMPAIGN IDENTITY / CAMPAIGN STRATEGY / DESIGN / ART DIRECTION / PROJECT LEAD

Since 2014, the Road Haulage Association (RHA) have run National Lorry Week; a celebration of the road haulage and logistics industry and the vital role it plays in each of our lives. We wouldn’t have the food, medicines and comforts we each rely upon without lorry’s on our roads making sure items get where they need to be.

In 2022, National Lorry Week received a face lift, and what better way to celebrate those who drive our country’s lorries, than to shine a spotlight on the thing they hold so dearly - lorry grills. Each lorry manufacturer has a recognisable visual signature in their grill designs, so it seems only right that National Lorry Week should have its very own set of 3D rendered grills to house the campaign logo and act as a device upon which to, quite literally, shine a light. The identity for National Lorry Week evolved in to 2023 and continues to do so.

This work was completed whilst employed at Agent.