Better By Bus

INVOLVEMENT BEHAVIOUR CHANGE CAMPAIGN / DESIGN / ART DIRECTION / PROJECT LEAD

The Better By Bus Environment Campaign exists to change the travel habits of commuters and those travelling for leisure across the Liverpool City Region.

The concept is simple but incredibly effective: it shows the real world impact of our travel decisions on our planet, placing endangered animal species at the forefront of the creative approach. Achieving this meant amalgamating real world imagery with 3D renders, to create dramatic, striking and instantly recognisable visuals to attract attention. Combined with hard-hitting, quantifiable statistics, and a driving campaign strapline, the message is clear - ‘we can’t wait to tackle climate change’.

This work was completed whilst employed at Agent.